#DebunkingDesire: Sexual science, social media, and strategy in the pursuit of knowledge dissemination

Objectives:

• Understand the rationale for using social media to debunk sexuality myths and share science on women’s sexual health.
• Understand the planning and strategy behind a social media KT campaign.
• Evaluate varying digital platforms and dissemination strategies for relevance and impact for a given campaign.
• Consider a multidisciplinary, diverse team including a patient partner to meet KT goals.